The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker…
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Blog Archives
Adding voice activation to the workplace
Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world…
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Embracing digital platforms in manufacturing
Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet…
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The automation mandate: even relationships
Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a…
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“If content is digital’s soul, then a CMP is the church”
Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels…
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Consumer-grade experiences are essential B2B differentiators
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
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11 life lessons
Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It…
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Netflix’s formidable customization engine
Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned…
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Few are genuinely “customer obsessed”: Forrester
Experiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive…
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Customer first: why is it so hard to walk the talk?
It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time…
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