Share of Search is marketing’s decisive metric. It should replace Share of Voice, which has long been a primary tool for setting budgets and predicting growth. However, digital media now makes it impossible to produce a credible Share-of-Voice calculation. Share of Search is the superior tool.
Disconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this…
Marketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex budget profile is typically the first to receive a haircut when challenging times are experienced as they are now. Growth Colony’s Shahin Hoda and I explore what Marketers should be doing to better engage, communicate the customer first imperative and earn commercial credibility in our robust podcast conversation.
Where are our governments’ COVID-19 dashboards? As most professionals know, dashboards are visualization tools used to communicate actionable information. Governments…
Tesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
Make your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter System creator Fred Reichheld.
The Art of Exceptional Lead Management.
Salesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21…
Tesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for…
Marketing today is the key to customer success. This mission has never been more significant and more challenging. Today we…
