Author: Mitchell Mackey
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Marketing is not about the product or service you sell. It’s about which story you tell
Read more: Marketing is not about the product or service you sell. It’s about which story you tellStanding out goes beyond showcasing your product. Take a look at the iconic Air Jordan—yes, it’s a stylish sneaker, but the real magic lies in the story it tells. The…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Reprioritise Point of Sale and focus on Point of Value
Change, Collaboration, Customer experience, Engagement, Experience, Sales alignment, To be defined, Transformation, TrustRead more: Reprioritise Point of Sale and focus on Point of ValueOrganisations must rebalance away from sales and prioritise value delivery, according to CX guru Bruce Temkin. Temkin says too many organizations overly focus on selling their products and services, but…
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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The loyalty data value equation
Read more: The loyalty data value equationAll types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party…
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The decisive new NPS metric: earned growth rate
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, To be definedRead more: The decisive new NPS metric: earned growth rateConfronted with the gaming of his original NPS, the concept’s founder Robert Reichheld is now advocating that it be paired with a new metric: earned growth rate. However, will this…
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The Tesla robot is coming
Read more: The Tesla robot is comingThe Tesla robot is coming. It will be revolutionary in its impact with profound long-term implications for our planet. What happens when there is no shortage of labour? Capital is…
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SOS: high impact predictive tool or overrated and over hyped?
Read more: SOS: high impact predictive tool or overrated and over hyped?Is Share of Search marketing’s compelling new metric, which can predict future market share? Supporters of the concept say “yes” and then add several caveats. Detractors also frame their “no”…
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Slow progress is not good enough
Attitude, Biz Tech, Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Experience, Lead management, Marketing automation, Marketing ROl, Mindfullness, Sales alignment, To be defined, Transformation, ValueRead more: Slow progress is not good enoughNow into its second decade, the survey by leading Australian B2B marketing agency Green Hat shows that marketers are achieving only slow progress in digitising and driving commercial outcomes.
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Marketing’s compelling new metric: Share of Search (SOS)
Read more: Marketing’s compelling new metric: Share of Search (SOS)Share of Search is marketing’s decisive new metric. Its fans say it should replace Share of Voice, which has long been a primary tool for setting budgets and predicting growth.…
