Tesla’s “blitzscaling” wins
Tesla has recorded its fourth profitable quarter in succession, demonstrating the strength of its disruptive mission.
Author: Mitchell Mackey
Strategic marking executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organizations in Australia, Asia and Europe. Read full bio>>
Survey better not less
Make your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter System creator Fred Reichheld.
The art of exceptional lead management
The Art of Exceptional Lead Management.
The platform is now the Salesforce story
Salesforce’s “platform and other” business unit jumped ahead of the core CRM sales and service automation clouds during their FY21…
Tesla’s Cybertruck (reality ahead of schedule) ignites an earned-media tsunami
Tesla’s polarizing Cybertruck is either “the most ridiculous EV ever” conjured up by “electric Jesus” or it is a “stylistically breathtaking” design which will “will set the trend for…
Cultivating profit & planet, shareholders & stakeholders
Marketing today is the key to customer success. This mission has never been more significant and more challenging. Today we…
Friction-generating “old-school” online forms are well past their use by date
It is supposed to be easy, but all too often completing an online form is an ordeal. English comedian Michael…
CMO, CRO or CCO?
The Marketoonist Tom Fishburne says there’s a crisis of confidence in marketing, which has traditionally been “saddled with high expectations,…
“Sales & CRM, tell me about your relationship”
Poor Sales adoption handicaps many CRM initiatives. Few have healthy 90+% utilization rates. Is CRM a policing tool or a productivity driver? Or both?
Defying digital gravity?
Legacy companies are continuing to defy “digital gravity”. Leading advisory firms McKinsey, KPMG and Egon Zehnder say few companies have adapted to meet new-generation competition or engaged in digital transformations at scale.
