Blog Archives

Defying digital gravity?

Legacy companies are continuing to defy “digital gravity”.

Former VW CEO VW chief Matthias Müller revealed in a recent Wall Street Journal article, that legacy thinking is hard wired:

“Our own managers (still) remain skeptical of moves to downgrade the business of cars powered by fossil fuels. I don’t know if you can imagine how difficult it is to change their mind-set.”

Read more ›

The whole picture

The Guardian’s Three Little Pigs campaign is even more relevant today than it was when it was launched back in 2012.

Read more ›

Personalize with ease and speed

The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker

Read more ›

Adding voice activation to the workplace

Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world

Read more ›

Embracing digital platforms in manufacturing

Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet

Read more ›

The automation mandate: even relationships

Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a

Read more ›

“If content is digital’s soul, then a CMP is the church”

Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels

Read more ›

Consumer-grade experiences are essential B2B differentiators

The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018

Read more ›

11 life lessons

Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It

Read more ›

Netflix’s formidable customization engine

Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned

Read more ›