Category: Value
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The CMO role needs a new job description
Read more: The CMO role needs a new job descriptionIt is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new report titled “B2B CMOs Must Evolve or Move On”. Laura…
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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Biz Tech, Change, CRM integration & utilisation, Customer experience, Data, Digital marketing, Transformation, ValueRead more: Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agreesSalesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2 Crowd. G2 describes itself as a user-driven software review site.…
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Subscribe, don’t buy
Read more: Subscribe, don’t buyDollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”. Not as humorous as the first, which has had 10…
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The first person to live to 150 is alive today
Read more: The first person to live to 150 is alive todayPrudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
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Hijack your customers
Read more: Hijack your customersIt is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The…
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The experience premium
Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: The experience premiumSuperior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for…
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“All the pieces of the business are focused on the customer”
Attitude, Biz Tech, Change, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: “All the pieces of the business are focused on the customer”“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are insane about data”. Great quotes from another excellent SFDC customer…
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Embracing connectedness
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Embracing connectednessAn excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700 face-to-face interviews with CEOs, general managers and senior public sector…
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Marketo chases the integrated marketing software suite
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Digital marketing, Marketing ROl, Transformation, ValueRead more: Marketo chases the integrated marketing software suiteAn integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at his…
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The machine that changed the world finally changes marketing & sales
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Marketing ROl, Transformation, ValueRead more: The machine that changed the world finally changes marketing & salesIn 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon, lean…