Category: Value
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Get visual in real time with your marketing dashboards
Change, Collaboration, CRM integration & utilisation, Data, Engagement, Marketing ROl, Numbers, Transformation, ValueRead more: Get visual in real time with your marketing dashboardsAre you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution? If you don’t have a marketing dashboard environment then perhaps…
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An inconvenient truth: our marketing data doesn’t count in the C-Suite
Read more: An inconvenient truth: our marketing data doesn’t count in the C-SuiteSenior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report, Marketing Measurement needs an MBA. According to the marketers surveyed…
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Do you have a foreman managing your content marketing factory?
Read more: Do you have a foreman managing your content marketing factory?Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and marketing research consultancy Sirius Decisions says “no single function can…
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The CMO role needs a new job description
Read more: The CMO role needs a new job descriptionIt is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new report titled “B2B CMOs Must Evolve or Move On”. Laura…
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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Biz Tech, Change, CRM integration & utilisation, Customer experience, Data, Digital marketing, Transformation, ValueRead more: Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agreesSalesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2 Crowd. G2 describes itself as a user-driven software review site.…
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Subscribe, don’t buy
Read more: Subscribe, don’t buyDollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”. Not as humorous as the first, which has had 10…
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The first person to live to 150 is alive today
Read more: The first person to live to 150 is alive todayPrudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
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Hijack your customers
Read more: Hijack your customersIt is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The…
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The experience premium
Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: The experience premiumSuperior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for…