Category: Marketing automation
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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From push, to pull, to participatory
Attitude, Change, Collaboration, Customer experience, Data, Engagement, Experience, Marketing automation, Marketing ROl, Transformation, Trust, ValueRead more: From push, to pull, to participatoryAs we journey from push to participatory, with a stop at pull along the way, here are a few guidelines from customer experience guru Bruce Temkin: You can’t buy loyalty,…
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Behind marketing automation’s magic curtain
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, ValueRead more: Behind marketing automation’s magic curtainA catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a relatively new space. To help smooth out the inevitable speed…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…