Category: Data
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Behind marketing automation’s magic curtain
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Marketing automation, Marketing ROl, Numbers, Sales alignment, Transformation, ValueRead more: Behind marketing automation’s magic curtainA catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a relatively new space. To help smooth out the inevitable speed…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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The sales funnel is no longer, and probably never was, linear
Read more: The sales funnel is no longer, and probably never was, linearI enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled a quality B2B agenda, featuring keynotes and four streams of…
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SFDC’s “social productivity” app Do.com
Read more: SFDC’s “social productivity” app Do.comProject and issue management is a vexed issue for most of us in matrix environments. Do.com is one of many solutions in the space. They’re attempting to differentiate with social…
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Point solutions are pointless
Read more: Point solutions are pointlessIf we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move rapidly to an integrated business technology landscape and away from…
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Dreamforce leaves Oracle’s Open World behind
Read more: Dreamforce leaves Oracle’s Open World behindClaiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC founder Mark Benioff asserted that the event is now the…
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Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…
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End game for solution selling
Read more: End game for solution sellingB2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in the July-August 2012 edition of the Harvard Business Review by…