Do you have a foreman managing your content marketing factory?
Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and…
Category: Data
Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2…
Hijack your customers
It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an…
Marketo chases the integrated marketing software suite
An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San…
The machine that changed the world finally changes marketing & sales
In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Behind marketing automation’s magic curtain
A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a…
Assembling the Enterprise Marketing Management software stack
Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing…
Best Buy’s 2013 Super Bowl TVC: I like it
http://youtu.be/KgmhhVCLgM8
The sales funnel is no longer, and probably never was, linear
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
