Category: Change
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Become a customer company
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Become a customer companySalesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it does pay off in the…
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Integrate, extend and collaborate
Read more: Integrate, extend and collaborateSignificant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So, what should we do about this sad state of affairs,…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
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Radical transparency: open beats closed
Read more: Radical transparency: open beats closedWhat’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need to get used to openness. It beats closed. Since the…
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Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
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Both confident and anxious, “Generation Flux” embraces chaos
Read more: Both confident and anxious, “Generation Flux” embraces chaosChaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made by Fast Company’s editor Robert Safian in his lead story,…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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Change your world, change your words
Read more: Change your world, change your words14 million YouTube views and counting …