Category: Trust
-
Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
-
Best Buy’s 2013 Super Bowl TVC: I like it
Read more: Best Buy’s 2013 Super Bowl TVC: I like ithttp://youtu.be/KgmhhVCLgM8
-
Radical transparency: open beats closed
Read more: Radical transparency: open beats closedWhat’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need to get used to openness. It beats closed. Since the…
-
Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
-
Both confident and anxious, “Generation Flux” embraces chaos
Read more: Both confident and anxious, “Generation Flux” embraces chaosChaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made by Fast Company’s editor Robert Safian in his lead story,…
-
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
-
Change your world, change your words
Read more: Change your world, change your words14 million YouTube views and counting …
-
Insurgent challenges the status quo with a $4k YouTube video
Read more: Insurgent challenges the status quo with a $4k YouTube videoIf you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started the company via You Tube. Produced for $US 4k, the…
-
Dreamforce leaves Oracle’s Open World behind
Read more: Dreamforce leaves Oracle’s Open World behindClaiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC founder Mark Benioff asserted that the event is now the…
-
Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…