Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

7 years ago

The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…

7 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

7 years ago

Subscribe, don’t buy

Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…

8 years ago

The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…

8 years ago

Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…

8 years ago