Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark.
And that’s Burberry.
Impressive CEO Angela Ahrendts is leading a digital transformation of the iconic British luxury brand.
Burberry’s new London flagship store integrates a compelling digital dimension to the physical retail environment.
In simple terms, Angela and her team get it:
Among her objectives, Angela wants to leverage social tools to revitalise the company’s aging supply chain, energise sales and build the brand.