A global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies, Mitchell is committed to marketing earning the right to define and project the customer experience as the primary driver of competitive advantage. In an era of rapid product and service commoditization, Mitchell is convinced that the customer experience matters now more than ever. Prior to joining Ansell Limited, where he is their Marketing Director, Mitchell enjoyed nine years with Mercedes-Benz in global, regional and national marketing roles. He says the experience, which included four years at headquarters in the southern German city of Stuttgart, was a privilege.
However, it wasn’t all premium branding and luxury cars. As one of the few native English speakers on the German side, Mitchell witnessed and learned all about the importance of change management from the slow-motion train accident that unfolded when Board and C-level hubris inspired Mercedes-Benz’s flawed Chrysler acquisition that began in 1998 and ended in 2007. Back in Australia, Mitchell has been recognized by CMO magazine as one of the nation’s top 50 marketers in both 2015 and 2016.
And now that it has sold off its B2C condom business, Ansell is a dedicated safety company focused on the healthcare and industrial sectors. A $A 2bn global, Australian-listed enterprise, with a century-old brand heritage, Ansell manufactures approximately 80% of what it sells at factories in Malaysia, Thailand, Vietnam, Korea, Sri Lanka, Mexico and Portugal. Mitchell says the Ansell team is proud of the fact that they are not in the widget or sugar-flavored water business, that they are in the business of protecting workers.
+61 402 790 723
Speaking engagements
ADMA-Cebit TechMix, Sydney, May 24 2017
B2B Marketing Leaders Forum in Sydney, May 16 to 18 2017.
2nd Digital Customer Care, Contact Centre & Experience Forum, Melbourne, March 30 2017
CMO-ADMA Executive Connections, Melbourne, March 2 2017
Australian Marketing Institute’s MarTech Conference, October 19, 2016
Account Based Marketing CMO Australia, Sydney, August 25.
The Holla Agency’s Customer Experience Seminar at Sydney’s Hilton Hotel on Tuesday June 30, 2015.
Chairman CMO Summit Australia, Gold Coast, Australia, August 12-14 2013
ADMA Global Forum, August 7-9, 2013, Sydney: Making Content Marketing Work
CMO Summit Asia, Macau, May 27-29, 2013: What’s in IT for Me: Becoming Business Technology Fluent to Enable Marketing Effectiveness
Marketo Summit, San Francisco, April 8-10, 2013: Using Salesforce.com Dashboards to track and measure MQL’s, SALs and SQLs
View the presentation at: http://goo.gl/QX9eT
The Funnel B2B marketing conference, Sydney, November 19, 2012: presentation Business Technology Fluent?
CMO Summit, Gold Coast, September 26-28 2012: Creative Force Forum panelist.
Return on Marketing Investment Forum, May 28-30, 2012, Sydney: Keynote address Generating Qualified Leads That Build Pipelines and Fuels Sales Forecasts.
Customer Experience Management 2012 conference, May 1 & 2 2012, Sydney: Case Study presentation Creating Excellent Customer Experience in B2B Relationships through Customisation of Experiences According to Needs.
Ad Tech 2012, March 28-29, 2012, Melbourne, presentation Sales Has Its Forecast, Why Doesn’t Marketing?
ADMA’s New Era in B2B Marketing: 2012 Seminar Series, February 28, 2012, Melbourne, presentation, Unlocking marketing automation best practices in the Australian landscape
