An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat.

The data has been drawn from the company’s 2015 B2B Marketing Outlook report:

  • Marketers are allocating on average 28% of their budgets to digital
  • 75% will spend more or the same on inbound compared with outbound
  • 38% are satisfied with their marketing automation investments
  • 75% say content marketing is a significant/very significant component of their strategy
  • 52% are not getting satisfactory lead follow up from the their sales teams
  • 20% are getting some form of social media ROI
  • And, no surprise, marketing ROI is the number one challenge
Infographic summarizing Green Hat's 2015 B2B marketing outlook report

Click to access the excellent infographic summarizing      Green Hat’s 2015 B2B marketing outlook report

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com


1 Comment » for The B2B state of play in ANZ
  1. Tim Hill says:

    Thanks for the post Mitchell – great infographic style.

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