Blog Archives

Embracing digital platforms in manufacturing

Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet

Read more ›

Consumer-grade experiences are essential B2B differentiators

The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018

Read more ›

Netflix’s formidable customization engine

Netflix knows they have less than 90 seconds to get you watching a new show. Their algorithm is fine tuned

Read more ›

What’s your platform strategy? Is it connected, collaborative and scalable?

  All businesses either will be digital platform businesses or they will be out of business. As we transition from

Read more ›

2015’s top 50 marketing slides

Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:

Read more ›

CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

Read more ›

You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you

Read more ›

The B2B state of play in ANZ

An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The

Read more ›

Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

Read more ›

SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

Read more ›