Blog Archives

Embracing digital platforms in manufacturing

Digital transformation is a priority for all manufacturers, after growth and market share expansion, according to research firm IDC, yet

Read more ›

“If content is digital’s soul, then a CMP is the church”

Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels

Read more ›

11 life lessons

Here are my 11 life lessons, delivered at Deakin University’s Arts and Education graduation ceremony on February 19 2018. It

Read more ›

Few are genuinely “customer obsessed”: Forrester

Experiences are the fundamental basis for how we compete and win. Whether in B2C or B2C, today differentiated experiences drive

Read more ›

What’s your platform strategy? Is it connected, collaborative and scalable?

  All businesses either will be digital platform businesses or they will be out of business. As we transition from

Read more ›

A differentiated, superior customer experience does pay dividends

Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,

Read more ›

The best B2B marketers are doubling down on automation and metrics

Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted

Read more ›

Motivating great work: venturing beyond the default

Motivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book,

Read more ›

Content: 2/3 is either unfindable or usuable

Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant

Read more ›

CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

Read more ›