Blog Archives

“If content is digital’s soul, then a CMP is the church”

Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels

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Customer first: why is it so hard to walk the talk?

It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time

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What’s your platform strategy? Is it connected, collaborative and scalable?

  All businesses either will be digital platform businesses or they will be out of business. As we transition from

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A differentiated, superior customer experience does pay dividends

Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,

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Content: 2/3 is either unfindable or usuable

Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant

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CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

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“Relevancy magically creates time”

Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and

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The B2B state of play in ANZ

An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The

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Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s

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The CMO role needs a new job description

It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new

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