Blog Archives

From campaigns, to journeys, to commerce

Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.

Read more ›

What’s your platform strategy? Is it connected, collaborative and scalable?

  All businesses either will be digital platform businesses or they will be out of business. As we transition from

Read more ›

A differentiated, superior customer experience does pay dividends

Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,

Read more ›

2015’s top 50 marketing slides

Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:

Read more ›

Content: 2/3 is either unfindable or usuable

Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant

Read more ›

CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

Read more ›

“Relevancy magically creates time”

Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and

Read more ›

The B2B state of play in ANZ

An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The

Read more ›

Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

Read more ›

SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

Read more ›