Netflix document The Social Dilemma

Disconnect and run

Disconnect and run: Netflix’s Social Dilemma. Conscientious defectors explain that addiction and privacy breaches are features not bugs in this…

10 mins ago
B2B Growthpodcast

Marketing must earn its Board Room credibility

Marketing has long been a lightweight player in too many old-school Boardrooms, dominated by people with finance and legal backgrounds. As it is not regarded as mission critical, Marketing’s Opex budget profile is typically the first to receive a haircut when challenging times are experienced as they are now. Growth Colony’s Shahin Hoda and I explore what Marketers should be doing to better engage, communicate the customer first imperative and earn commercial credibility in our robust podcast conversation.

2 weeks ago
NPS

Survey better not less

Make your customer sentiment surveys better, don’t scale them back; and ask “is there anything we could have done to make your experience more exceptional?” Great insight from Net Promoter System creator Fred Reichheld.

2 months ago
tesla

Tesla’s Q1 2020 results

Tesla, the full-stack disruptor, which doesn’t spend on paid advertising and has more in common with Apple than BMW or…

4 months ago