Percolate's 50 most important marketing charts of 2015

Percolate’s 50 most important marketing charts of 2015

Good summary of the state of marketing in 50 slides from marketing management software company Percolate:

Here are my takeaways:

  • Adults use their smart phones more than all other devices
  • Vertical viewing is replacing horizontal viewing
  • Mobile searches will soon replace desktops
  • Millennials love their smart phone and cannot live without them
  • Mobile is driving eCommerce
  • Social’s share of Internet traffic is rising
  • Lead generating is B2B’s biggest priority
  • Blogging is B2B’s mmost important channel.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

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