Blog Archives

Personalize with ease and speed

The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker

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“If content is digital’s soul, then a CMP is the church”

Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels

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Consumer-grade experiences are essential B2B differentiators

The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018

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A differentiated, superior customer experience does pay dividends

Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,

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2015’s top 50 marketing slides

Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:

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You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you

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Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

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Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate

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Lean in: women in business, what would you do if you were not afraid?

Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last

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Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers

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