Blog Archives

2015’s top 50 marketing slides

Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:

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Where is the customer in the org?

What would have to change in most, if not all, companies, to make an organisational chart  like this one work?

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Both confident and anxious, “Generation Flux” embraces chaos

Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made

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The extinction of the HiPPO is nigh

Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s

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