Tag: collaboration
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Where is the customer in the org?
Attitude, Change, Collaboration, Customer experience, Experience, Mindfullness, Transformation, Trust, ValueRead more: Where is the customer in the org?What would have to change in most, if not all, companies, to make an organisational chart like this one work? If you genuinely wish to embrace a new engagement model…
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Elephants can dance
Attitude, Biz Tech, Change, Collaboration, Digital marketing, Experience, Marketing ROl, Mindfullness, Transformation, Trust, ValueRead more: Elephants can danceAn enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial focus This is the formula Australia’s Commonwealth Bank embraced to…
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Become a customer company
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Become a customer companySalesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may irritate investment analysts, but it does pay off in the…
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Integrate, extend and collaborate
Read more: Integrate, extend and collaborateSignificant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So, what should we do about this sad state of affairs,…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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Customer service is the new marketing
Read more: Customer service is the new marketingMarketing used to be all about the art of communicating a brand message to, hopefully, the right audience at the right time and place. Today, whilst the business of crafting…
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Your new boss
Read more: Your new bosshttp://youtu.be/b82Quinl7ac IBM may be a BDC (Big Dumb Company), but the messaging supporting their Smarter Marketing program is on target.
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We’re all public companies now
Read more: We’re all public companies nowIBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies now. There is no curtain to hide behind any more:…
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Your website almost certainly sucks: Forrester Research
Read more: Your website almost certainly sucks: Forrester ResearchDespite the dollars invested, resources allocated, technologies deployed, agencies engaged, collective ambition and ego, it is highly unlikely that your website is delivering value for your customers, company and its…