In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game:
- The prevalence of free tools and services that enable disruptors to rapidly build products and services
- The rise of digital platforms that are easily exploited by aspiring competitors from all directions
- The burgeoning class of digital consumers ready to accept new services
This trio has combined to unleash disruptive forces that will alter every business on the planet.
“Digital disruption isn’t disruption squared. It’s the disruption of disruption itself.”
McQuivey says executives recognise that digital is a disruptive force, however “ they don’t realize just how big a deal disruption will be when it finally hits them”.
Read the full post here: