Category: Change
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The Chief Customer Officer’s mandate
Read more: The Chief Customer Officer’s mandateVision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge Marketing with I.T. Kill off ASAP the 20th century legacy…
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Customer focused telcos?
Read more: Customer focused telcos?Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their customers in to long-term bundles. Unfortunately, its not surprising that…
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…
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We’re all marketers now
Read more: We’re all marketers now“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need to re-invent themselves around their customers. I’d go further than…
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Will it matter in six months from now?
Read more: Will it matter in six months from now?We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them in six months from now? What’s important? Are there more…
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Is fear holding you back?
Read more: Is fear holding you back?Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media CEO’s Michael Lazerow: As he explains in the video, Lazerow…
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Social enterprise collaboration makes business sense
Read more: Social enterprise collaboration makes business senseStreamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces and critical mass. What we want is a critical mass…
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Burberry executes on its vision and generates profitable growth
Read more: Burberry executes on its vision and generates profitable growthExcellent execution, Burberry’s digitally-immersive Taipei store opening: http://www.youtube.com/watch?v=TwJtY_r9rJw And great vision: Equals profitable growth
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Post industrial people management
Read more: Post industrial people managementAs a gaming company, they’re already out there but that’s where you need to be. After all, if you’re not on the edge you’re taking up too much space. Download…