Category: Biz Tech
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The extinction of the HiPPO is nigh
Read more: The extinction of the HiPPO is nighDecision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s Opinion. Typically, they over rule the data, which comes in…
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The Chief Customer Officer’s mandate
Read more: The Chief Customer Officer’s mandateVision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge Marketing with I.T. Kill off ASAP the 20th century legacy…
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…
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We’re all marketers now
Read more: We’re all marketers now“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need to re-invent themselves around their customers. I’d go further than…
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Burberry’s click-to-buy online video experience
Read more: Burberry’s click-to-buy online video experienceBurberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website, and if you like an item, click on it and…
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Excel is evil
Read more: Excel is evilIf you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A reliance on Excel almost certainly means you’ve got a hetrogeneous…
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Social enterprise collaboration makes business sense
Read more: Social enterprise collaboration makes business senseStreamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces and critical mass. What we want is a critical mass…
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Excellent Sydney Data Miners event
Read more: Excellent Sydney Data Miners eventGood audience at the Sydney Data Miners meet up. Excellent questions from the floor. Thanks to Will and the Datarati team. Check out my presentation here And several audience reviews.…
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Burberry executes on its vision and generates profitable growth
Read more: Burberry executes on its vision and generates profitable growthExcellent execution, Burberry’s digitally-immersive Taipei store opening: http://www.youtube.com/watch?v=TwJtY_r9rJw And great vision: Equals profitable growth