Category: Biz Tech
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The sales funnel is no longer, and probably never was, linear
Read more: The sales funnel is no longer, and probably never was, linearI enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled a quality B2B agenda, featuring keynotes and four streams of…
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Point solutions are pointless
Read more: Point solutions are pointlessIf we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move rapidly to an integrated business technology landscape and away from…
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Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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“Digital disruption, when properly understood, should terrify you”
Read more: “Digital disruption, when properly understood, should terrify you”In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game: The prevalence of free tools and services that…
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Dreamforce leaves Oracle’s Open World behind
Read more: Dreamforce leaves Oracle’s Open World behindClaiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC founder Mark Benioff asserted that the event is now the…
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Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…
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Data: unconnected, undiscovered and unused
Read more: Data: unconnected, undiscovered and unusedAs we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within our companies? Unfortunately, too many marketers cannot address basic lead-to-revenue…
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You have three years, at most, of relevant marketing experience
Read more: You have three years, at most, of relevant marketing experienceIf you play in marketing, you have at most three years of relevant experience. Marketing and business in general is changing so fast that what was relevant four or more…
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Are you Business Technology literate?
Read more: Are you Business Technology literate?Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people? If the answer is “no”, you may need to lift…