If you play in marketing, you have at most three years of relevant experience.
Marketing and business in general is changing so fast that what was relevant four or more years ago almost certainly is not today.
No business discipline has been more affected than marketing by the rapid pace of change.
Harvard Business Review commentator Bill Lee goes so far as to say that conventional marketing is dead.
In the past the planning, development, and launching of a major campaign would take months and would target a large customer population.
Today, however, the time frame is much shorter and the granularity of the customer base is much smaller.
Marketing Automation applications did not exist as credible tools four years ago, social media wasn’t a topic and technology literacy among marketing professionals was rare.
Importantly, accountability for measurable business results is now a far more significant factor than it ever was in the past.