Category: Attitude
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We’re all public companies now
Read more: We’re all public companies nowIBM has an excellent series of videos, promoting their smarter marketing agenda, such as these two. We’re all public companies now. There is no curtain to hide behind any more:…
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Connecting in “the context of the moment”
Read more: Connecting in “the context of the moment”Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a keynote presentation) has been banging the drum in recent months…
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Radical transparency: open beats closed
Read more: Radical transparency: open beats closedWhat’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need to get used to openness. It beats closed. Since the…
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Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
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Both confident and anxious, “Generation Flux” embraces chaos
Read more: Both confident and anxious, “Generation Flux” embraces chaosChaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made by Fast Company’s editor Robert Safian in his lead story,…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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Change your world, change your words
Read more: Change your world, change your words14 million YouTube views and counting …
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Insurgent challenges the status quo with a $4k YouTube video
Read more: Insurgent challenges the status quo with a $4k YouTube videoIf you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started the company via You Tube. Produced for $US 4k, the…
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You have three years, at most, of relevant marketing experience
Read more: You have three years, at most, of relevant marketing experienceIf you play in marketing, you have at most three years of relevant experience. Marketing and business in general is changing so fast that what was relevant four or more…
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The Chief Customer Officer’s mandate
Read more: The Chief Customer Officer’s mandateVision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge Marketing with I.T. Kill off ASAP the 20th century legacy…