The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
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Blog Archives
CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
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“All the pieces of the business are focused on the customer”
“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are…
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Connecting in “the context of the moment”
Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a…
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Dreamforce leaves Oracle’s Open World behind
Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC…
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Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
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SFDC’s Dreamforce circus attracts 14,000 in London
Big crowd of 14,000 at SFDC’s London Dreamforce event today:
Salesforce.com finally is addressing the marketing space
Salesforce.com is embarking on a major push into the marketing capabilities game. Judging from the following two comments CEO and…
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