Category: Collaboration
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Are we talking past our customers?
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Transformation, Trust, ValueRead more: Are we talking past our customers?McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers really want to know. In the report titled “How B2B…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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Get visual in real time with your marketing dashboards
Change, Collaboration, CRM integration & utilisation, Data, Engagement, Marketing ROl, Numbers, Transformation, ValueRead more: Get visual in real time with your marketing dashboardsAre you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution? If you don’t have a marketing dashboard environment then perhaps…
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Do you have a foreman managing your content marketing factory?
Read more: Do you have a foreman managing your content marketing factory?Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and marketing research consultancy Sirius Decisions says “no single function can…
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The CMO role needs a new job description
Read more: The CMO role needs a new job descriptionIt is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new report titled “B2B CMOs Must Evolve or Move On”. Laura…
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The experience premium
Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: The experience premiumSuperior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend brands based on good experiences Willing to pay more for…
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Embracing connectedness
Attitude, Change, Collaboration, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Embracing connectednessAn excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700 face-to-face interviews with CEOs, general managers and senior public sector…
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Marketo chases the integrated marketing software suite
Biz Tech, Change, Collaboration, CRM integration & utilisation, Data, Digital marketing, Marketing ROl, Transformation, ValueRead more: Marketo chases the integrated marketing software suiteAn integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San Francisco, company founder Phil Fernandez told the 2800 delegates at his…
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The machine that changed the world finally changes marketing & sales
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Marketing ROl, Transformation, ValueRead more: The machine that changed the world finally changes marketing & salesIn 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a multi-million dollar, five-year, 14-country study into Toyota’s primary weapon, lean…