Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO).

Don’t have one? Is your company content to compete on price and commoditized product and service attributes; and leave the customer experience to chance?

Brand experience agency Jack Morton Worldwide doesn’t produce a flood of white papers, but what they do deliver is invariably stimulating.

Check out their their, latest: 5 Reasons to Hire (Or Become) A CXO.

The reasons are:

  • Provide your brand with a competitive edge
  • Champion “doing” versus “saying”
  • Maximize your brand’s collaborative efforts
  • Make friends with big data
  • Build a genuine brand experience culture

Experience _ defined as the interactions between the company and the people that make its business work _ is truly mission-critical, deserving the full power and authority of a C-level owner.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email:

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