We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal and hard to measure.

Most marketers are working with Social tools and processes, but few have a genuine strategic approach for building and maintaining a viable presence.

“Socialnomics” author and blogger Erik Qualman has prepared this excellent snapshot of the state of social in 2103:

Qualman claims that the ROI of Social is that you will still have a business in five years.

“Socialnomics”: a huge oppportunity and a daunting challenge.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

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