Tag: lead management
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The best B2B marketers are doubling down on automation and metrics
Change, Collaboration, Content Marketing, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: The best B2B marketers are doubling down on automation and metricsBest-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted by the leading digital marketing agency Green Hat and developed…
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Content: 2/3 is either unfindable or usuable
Change, Collaboration, Content Marketing, Customer experience, Digital marketing, Experience, Marketing automation, Trust, ValueRead more: Content: 2/3 is either unfindable or usuableMarketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant content must influence customers across the acquisition and retention spectrums. Yet…
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…