Tag: data
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Out of the bottle: Salesforce’s genie
AI, Artificial Intelligence, Biz Tech, Customer experience, Digital marketing, Engagement, ExperienceRead more: Out of the bottle: Salesforce’s genieSalesforce claims its new Genie capability, which combines its CDP with AI and automation, across its platform will enable genuine “real-time CRM”.
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The loyalty data value equation
Read more: The loyalty data value equationAll types of brands, from tiny consumer products to restaurants to large retailers, are creating a new era of loyalty programs, driven, in part, by a need to collect first-party…