Tag: CMO
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CRM: the new centre of gravity
Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Stuff, Trust, ValueRead more: CRM: the new centre of gravityThe migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was evident at Salesforce.com’s 13th annual Dreamforce jamboree in San Francisco…
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You can’t fake it
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Digital marketing, Engagement, Experience, Trust, ValueRead more: You can’t fake it“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you do.” This is one of my favorite quotes from Customer…
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Who owns the customer experience?
Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: Who owns the customer experience?Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational and…
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Leading the brand experience: the CXO
Attitude, Change, Collaboration, Customer experience, Digital marketing, Engagement, Experience, Transformation, Trust, ValueRead more: Leading the brand experience: the CXOGreat customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief Experience Officer (CXO). Don’t have one? Is your company content…
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The CMO role needs a new job description
Read more: The CMO role needs a new job descriptionIt is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new report titled “B2B CMOs Must Evolve or Move On”. Laura…
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Are you Business Technology literate?
Read more: Are you Business Technology literate?Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people? If the answer is “no”, you may need to lift…