Category: Value
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Both confident and anxious, “Generation Flux” embraces chaos
Read more: Both confident and anxious, “Generation Flux” embraces chaosChaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made by Fast Company’s editor Robert Safian in his lead story,…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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Change your world, change your words
Read more: Change your world, change your words14 million YouTube views and counting …
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“Digital disruption, when properly understood, should terrify you”
Read more: “Digital disruption, when properly understood, should terrify you”In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game: The prevalence of free tools and services that…
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Insurgent challenges the status quo with a $4k YouTube video
Read more: Insurgent challenges the status quo with a $4k YouTube videoIf you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started the company via You Tube. Produced for $US 4k, the…
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Dreamforce leaves Oracle’s Open World behind
Read more: Dreamforce leaves Oracle’s Open World behindClaiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC founder Mark Benioff asserted that the event is now the…
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Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…
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Data: unconnected, undiscovered and unused
Read more: Data: unconnected, undiscovered and unusedAs we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within our companies? Unfortunately, too many marketers cannot address basic lead-to-revenue…
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End game for solution selling
Read more: End game for solution sellingB2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in the July-August 2012 edition of the Harvard Business Review by…
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You have three years, at most, of relevant marketing experience
Read more: You have three years, at most, of relevant marketing experienceIf you play in marketing, you have at most three years of relevant experience. Marketing and business in general is changing so fast that what was relevant four or more…