Category: Attitude
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We’re all marketers now
Read more: We’re all marketers now“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need to re-invent themselves around their customers. I’d go further than…
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Burberry’s click-to-buy online video experience
Read more: Burberry’s click-to-buy online video experienceBurberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website, and if you like an item, click on it and…
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Is fear holding you back?
Read more: Is fear holding you back?Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media CEO’s Michael Lazerow: As he explains in the video, Lazerow…
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Social enterprise collaboration makes business sense
Read more: Social enterprise collaboration makes business senseStreamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces and critical mass. What we want is a critical mass…
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Corporate culture drives strategy
Read more: Corporate culture drives strategyRelate to this quote: “every vibrant, healthy, inspiring, innovative, and positive corporate culture I’ve witnessed has occurred not because culture has been placed ahead of strategy, but because it has been a key driver of the…
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Out of office?
Read more: Out of office?This is an old article from Tyler Brule, the founder of Wallpaper magazine and now Monocle, easily one of the best magazines on the planet, but he makes a good…
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Excellent Sydney Data Miners event
Read more: Excellent Sydney Data Miners eventGood audience at the Sydney Data Miners meet up. Excellent questions from the floor. Thanks to Will and the Datarati team. Check out my presentation here And several audience reviews.…
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Burberry executes on its vision and generates profitable growth
Read more: Burberry executes on its vision and generates profitable growthExcellent execution, Burberry’s digitally-immersive Taipei store opening: http://www.youtube.com/watch?v=TwJtY_r9rJw And great vision: Equals profitable growth
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Post industrial people management
Read more: Post industrial people managementAs a gaming company, they’re already out there but that’s where you need to be. After all, if you’re not on the edge you’re taking up too much space. Download…