Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…
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Blog Archives
Data: unconnected, undiscovered and unused
As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within…
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End game for solution selling
B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…
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The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
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What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
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The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
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Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
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Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
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Burberry executes on its vision and generates profitable growth
Excellent execution, Burberry’s digitally-immersive Taipei store opening: And great vision: Equals profitable growth
