The Chief Customer Officer’s mandate

Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles.

And the CCO’s mission is:

  • Merge Marketing with I.T.
  • Kill off ASAP the 20th century legacy I.T. systems
  • Genuinely own, with Sales, the revenue target
  • Implement a social enterprise collaboration layer
  • Cultivate a dynamic, game-changing culture


Change the game or defend the status quo?

9 years ago