Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles.
And the CCO’s mission is:
- Merge Marketing with I.T.
- Kill off ASAP the 20th century legacy I.T. systems
- Genuinely own, with Sales, the revenue target
- Implement a social enterprise collaboration layer
- Cultivate a dynamic, game-changing culture
Change the game or defend the status quo?