Category: Biz Tech
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Marketing automation explained
Read more: Marketing automation explainedTrying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll relate to this excellent Salesforce.com video which explains the concept:…
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Data: unconnected, undiscovered and unused
Read more: Data: unconnected, undiscovered and unusedAs we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within our companies? Unfortunately, too many marketers cannot address basic lead-to-revenue…
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You have three years, at most, of relevant marketing experience
Read more: You have three years, at most, of relevant marketing experienceIf you play in marketing, you have at most three years of relevant experience. Marketing and business in general is changing so fast that what was relevant four or more…
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Are you Business Technology literate?
Read more: Are you Business Technology literate?Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people? If the answer is “no”, you may need to lift…
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The extinction of the HiPPO is nigh
Read more: The extinction of the HiPPO is nighDecision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s Opinion. Typically, they over rule the data, which comes in…
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The Chief Customer Officer’s mandate
Read more: The Chief Customer Officer’s mandateVision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge Marketing with I.T. Kill off ASAP the 20th century legacy…
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…
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We’re all marketers now
Read more: We’re all marketers now“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need to re-invent themselves around their customers. I’d go further than…
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Burberry’s click-to-buy online video experience
Read more: Burberry’s click-to-buy online video experienceBurberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website, and if you like an item, click on it and…
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Excel is evil
Read more: Excel is evilIf you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A reliance on Excel almost certainly means you’ve got a hetrogeneous…