BT

BT is the future not IT

 

Business Technology fluent?

Do you understand how best to engage at the intersection of BT, business processes and people?

If the answer is “no”, you may need to lift your game and extended your horizon.

Just as financial literacy is a “must” for any senior executive, today BT literacy is also at the top of the “must have” list.

Do you appreciate that almost all the disruptive new technology advances have occurred in the consumer space in recent years (think Apple, of course, and Google, Facebook and Amazon)?

Digital services are being consumed in radically different ways, on new and increasingly mobile devices.

The old, locked-down, risk adverse, complex corporate technology world is less and less relevant to future business success.

The leaders in the development of new generation business technology, such as Salesforce.com (the world’s most innovative company according to Forbes magazine for two consecutive years now, 2011 and 2012), Sugar CRM, Yammer and Workday, cite the consumer world as their inspiration with phrases such as “voluntary adoption is the new KPI”.

So, do you understand the term “multi-tenant architecture”? The significance of HTML 5? And the acronym API (Application Programing Interface) and what why it is important?

Of course, you don’t have to know how to code web pages in HTML 5, but you must have a sound, high-level understanding of the Internet-native technology backbone that should be driving your customer-driven business and enabling a differentiated  brand experience.

It is no longer good enough to effectively abdicate technology decisions to your CIO and the IT department, whilst complaining at the same time about the absence of value.

In fact, why does your company still have a CIO?

Over the next five years, the executive role of the CIO will be diminished. The position will be eliminated at many companies, as BT-literate CFOs, COOs and CMOs asert their ascendancy by taking the lead in driving technology change that improves both the customer experience and profitability.

Forrester Research’s founder George Colony sums up the direction in this quote:

“Old IT was about uptime (and risk management). BT is about: agility, speed, speed, being bullet-proof, customer-centricity, and business-centricity.”

Forrester no longer has a CIO. Today they have a Chief Business Technology Officer (CBTO).

George says that while the actual title change is a small one, the symbolism is significant.

He has compelling views on the topic, which he articulates here and here.

As do other good thinkers such as Scott Brinker with his marketing technology blog and Advertising Age article.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

Leave a Reply

Your email address will not be published. Required fields are marked *

     

*