If you play in marketing, you have at most three years of relevant experience.

Marketing and business in general is changing so fast that what was relevant four or more years ago almost certainly is not today.

No business discipline has been more affected than marketing by the rapid pace of change.

Harvard Business Review commentator Bill Lee goes so far as to say that conventional marketing is dead.

In the past the planning, development, and launching of a major campaign would take months and would target a large customer population.

Today, however, the time frame is much shorter and the granularity of the customer base is much smaller.

Marketing Automation applications did not exist as credible tools four years ago, social media wasn’t a topic and technology literacy among marketing professionals was rare.

Importantly, accountability for measurable business results is now a far more significant factor than it ever was in the past.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com