CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…

4 years ago

You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…

4 years ago

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…

5 years ago