The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
Tag: marketing measurement
An inconvenient truth: our marketing data doesn’t count in the C-Suite
Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,…
