Tag: IT
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Customer first: why is it so hard to walk the talk?
Attitude, Change, Customer experience, Engagement, Experience, Marketing ROl, Sales alignment, Trust, ValueRead more: Customer first: why is it so hard to walk the talk?It is amazing how little discipline companies have in their approach to their business technology, whilst at the same time acknowledging that their sales & marketing tools are critical but…
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Are you Business Technology literate?
Read more: Are you Business Technology literate?Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people? If the answer is “no”, you may need to lift…
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…