Blog Archives

Get visual in real time with your marketing dashboards

Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?

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An inconvenient truth: our marketing data doesn’t count in the C-Suite

Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,

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“The ROI of Social Media is that your business will still exist in five years”

We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal

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The experience premium

Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend

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“All the pieces of the business are focused on the customer”

“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are

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Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700

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Marketo chases the integrated marketing software suite

An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San

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The machine that changed the world finally changes marketing & sales

In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a

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From push, to pull, to participatory

As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines

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Behind marketing automation’s magic curtain

A catalyst for sales alignment and a key ROI enabler, marketing automation holds great promise, but it is still a

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