Category: Collaboration
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The B2B state of play in ANZ
Attitude, Biz Tech, Change, Collaboration, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, To be defined, Transformation, ValueRead more: The B2B state of play in ANZAn excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The data has been drawn from the company’s 2015 B2B Marketing…
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Measuring marketing’s performance
Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Engagement, Experience, Marketing ROl, Numbers, Transformation, Trust, ValueRead more: Measuring marketing’s performanceMarketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an opinion piece he is researching. Here are my answers: Q1…
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Customer experience is the new marketing
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, Marketing ROl, Transformation, Trust, ValueRead more: Customer experience is the new marketingIs customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis of customer experience, versus 36% four years ago. Is this…
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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
Biz Tech, Collaboration, CRM integration & utilisation, Customer experience, Data, Transformation, TrustRead more: SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating according to Gartner: http://goo.gl/eL5UHD
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Welcome to the trust revolution
Attitude, Biz Tech, Change, Collaboration, Engagement, Experience, Mindfullness, Transformation, Trust, ValueRead more: Welcome to the trust revolutionWe are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to Salesforce.com’s CMO and Buddy Media founder Michael Lazerow. Check out…
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Who owns the customer experience?
Change, Collaboration, CRM integration & utilisation, Customer experience, Engagement, Experience, To be defined, Transformation, Trust, ValueRead more: Who owns the customer experience?Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in an excellent post. Few B2B companies have the organisational and…
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Is everybody on the call?
Read more: Is everybody on the call?If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate to this conference call parody
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The Internet of customers
Read more: The Internet of customersEconomists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the traditional panel of high-profile economists, the forum’s opening panel session…
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Most of us are consistently missing the online lead follow-up window
Attitude, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Lead management, Marketing automation, Marketing ROl, Numbers, Transformation, ValueRead more: Most of us are consistently missing the online lead follow-up windowMore than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing the boat when it comes to web-to-lead response times. A…
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Lean in: women in business, what would you do if you were not afraid?
Read more: Lean in: women in business, what would you do if you were not afraid?Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last week attracted 135,000 registered delegates, including 6000 non-profits and NGOs.…