We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to Salesforce.com’s CMO and Buddy Media founder Michael Lazerow.

Check out his interview delivered on the sidelines at a recent business technology conference.

Lazerow says the revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity.

“If you’re a company that misuses data, if you’re a government that misuses data, you will be overthrown,” he claimed.

“You can’t do stuff that is stupid, if you there is always a camera, there is always something on.

“You will be exposed as being fake if you are not a responsible actor.”

Optimistic perhaps, but his riff on the Internet of things and the Internet of customers and what that means in terms of transparency works for me.

If you are going to be naked, and our digitally-enabled and hyper connected world means you will be, you’d better look good.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

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