Category: Biz Tech
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Assembling the Enterprise Marketing Management software stack
Attitude, Biz Tech, Change, Collaboration, CRM integration & utilisation, Customer experience, Data, Digital marketing, Engagement, Lead management, Marketing automation, Marketing ROl, Transformation, ValueRead more: Assembling the Enterprise Marketing Management software stackEnterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing automate and integrate functions from acquisition, through to retention and…
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Practice customer experience improvement as a business discipline
Read more: Practice customer experience improvement as a business disciplineCustomer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance and HR. Forrester Research does a great job of tracking…
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“Democratic” tech is shifting the balance of power from big to small
Read more: “Democratic” tech is shifting the balance of power from big to smallNothing is going to stop consumerization of the enterprise. Nothing is going to stop Bring Your Own Device. Nothing is going to stop Software-as-a-Service. Nothing is going to stop the…
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Your website almost certainly sucks: Forrester Research
Read more: Your website almost certainly sucks: Forrester ResearchDespite the dollars invested, resources allocated, technologies deployed, agencies engaged, collective ambition and ego, it is highly unlikely that your website is delivering value for your customers, company and its…
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The sales funnel is no longer, and probably never was, linear
Read more: The sales funnel is no longer, and probably never was, linearI enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled a quality B2B agenda, featuring keynotes and four streams of…
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Point solutions are pointless
Read more: Point solutions are pointlessIf we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move rapidly to an integrated business technology landscape and away from…
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Is email constipating your company?
Read more: Is email constipating your company?If your answer is yes, and for most of us it is yes, you need to consider banning internal email and embracing a new generation collaboration platform such as Microsoft’s…
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Burberry’s business-technology literate CEO Angela Ahrendts gets it
Read more: Burberry’s business-technology literate CEO Angela Ahrendts gets itApple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should also be regarded as a genuine benchmark. And that’s Burberry.…
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“Digital disruption, when properly understood, should terrify you”
Read more: “Digital disruption, when properly understood, should terrify you”In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game: The prevalence of free tools and services that…
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Dreamforce leaves Oracle’s Open World behind
Read more: Dreamforce leaves Oracle’s Open World behindClaiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC founder Mark Benioff asserted that the event is now the…