In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing our game:

  • The prevalence of free tools and services that enable disruptors to rapidly build products and services
  • The rise of digital platforms that are easily exploited by aspiring competitors from all directions
  • The burgeoning class of digital consumers ready to accept new services

This trio has combined to unleash disruptive forces that will alter every business on the planet.

“Digital disruption isn’t disruption squared. It’s the disruption of disruption itself.”

McQuivey says executives recognise that digital is a disruptive force, however “ they don’t realize just how big a deal disruption will be when it finally hits them”.

Read the full post here:

 

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

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