Blog Archives

Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

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Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to

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The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the

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“The ROI of Social Media is that your business will still exist in five years”

We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal

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Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees

Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2

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Hijack your customers

It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an

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“All the pieces of the business are focused on the customer”

“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are

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Marketo chases the integrated marketing software suite

An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San

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The machine that changed the world finally changes marketing & sales

In 1991 the Massachusetts Institute of Technology published The Machine That Changed the World. It was the result of a

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