Tag: SaaS
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How AI is reshaping SaaS stratgy
Read more: How AI is reshaping SaaS stratgyIn the world of software-as-a-service (SaaS), staying ahead means understanding the latest trends in spending, adoption, and management. The recently released 2026 Zylo SaaS Management Index—Zylo’s eighth annual report—provides a…
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Cracks in the SaaS model: what does it mean for marketing technology?
Read more: Cracks in the SaaS model: what does it mean for marketing technology?Despite its dominance, Software-as-a-Service (SaaS) is showing signs of strain in the face of the AI tsunami. Leading marketing technology consultant Scott Brinker, of Martec, says we marketers are all…